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Health Policy and Law Basics Lisa Aquinas Dry. Sherry Grover Health Policy and Law 1/24/15 The perspective that have chosen was the professional autonomy perspective. The reason I picked this one is because of the advantages and what I would look for from a physician's office. One advantage is the convenient hours the physician's office has. The hours would be Monday thru Thursday they are open to am to pm and Friday hours would be am to pm and Saturday hours would be Bam to 1 pm.A lot of patients work till moieties till pm and cannot make it to the doctors till at least 7 or pm, also a lot of patients might not be able to make it to the doctors till the weekend if they work late at night. Another advantage is that patients should be offered and allowed to make voluntary choices for life changing healthcare interventions that they will or will not receive. Some disadvantages are the type of patients they physician will see and treat. It is not right for a doctor to only treat certain types of patients when all patients should be treated the name and not different than anyone else.Another disadvantage would be the type and information that the physician will disclose to the patients. All patients should be told all information and never left in the dark about anything especially if it has to do with the patient. All patients would have to have insurance that is required by the law in order to be seen. If a patient does not have insurance they will be required to apply for medical assistance before they are seen at the hospital. If a patient does not qualify for medical assistance and cannot afford insurance they would be seen and then asked to fill out a paper to see if they qualify for charity help thru the hospital.At the hospital no can be turned away. Another key component is the HIPPO It is a law that everyone should have to follow the HIPPO law. When a patient would come in to the hospital the patient would have to sign a HIPPO form as part of the paper wo rk. No one in the hospital is allowed to give any information about the patient to anyone unless the patient gives permission in writing. Another one would be where someone would have health insurance butte would accept the insurance.Someone who has medical assistance will be treated in the hospital because they have insurance thru the state which is run by the government. When someone who has medical assistance will be treated for what is wrong but the patient will be told what is not covered by the insurance and payment arrangements would be made. The patients that have Medicaid the government will make payments to the hospital for the services they are provided. Administration regulations and rules are made for Medicaid over 40 years became a real battleground for the program.Medicaid regulations that are passed by the federal department of health and human services and the state -level agencies are what brought the program to life. In every state there is a constitution and sepa rate constitution. Most important constitution provisions are written in broad terms that lead to may legal controversies because there are to many competing approaches and theories so can interpret ambiguous constitution phrases. In the state of Massachusetts the Supreme Court has ruled the death penalty is prohibited under the state's constitution.And Marshland's constitution requires a jury to order to convict a person of a crime. A statute must be written results in the need for courts to interpret and apply general statues to a lot of specific legal cases, this is called statutory construction. For power of ruling congress may delegate adjudicatory and enforcement powers to the administration agencies. Because these are not located in the executive, rather than the judicial branch they must still provide the Bill of rights.

Summary Multimedia Database

INTRODUCTION 1) Background a) Combine text + graphics b) Visual + audio c) Catalog and index image + efficient storage and delivery 2) 4 Difficulties d) Data type e) Data manipulation f) Data storage g) Data delivery 3) Importance h) Store Image (eg:museum) i) Search and manipulate content 4) Types j) Images k) Audio l) Video m) Document n) Handwritten 5) Application o) GIS,CAD,Face-retrieval,doc imaging, medical db, web 6) Characteristic p) Treat mdb same way as data based 7) 4 Challenges q) Size r) Time s) Semantic Nature of Multimedia ) Operation of individual media 8) 5 Features u) Support diff. multimedia data type v) Handle large no. multimedia obj. w) Hierarchical storage structure & archiving data x) Information-retrieval y) Database capabilities More Summary of Devil at My Heels MULTIMEDIA DATA 1. Multimedia data size [Size of media data makes storage, processing, transmission and reception of the data very costly] a. Multimedia data acquisition * Data capture: photo/audio/video * Sampling: convert analog to digital * 8bits = 256 colors * 24bits = 16 million colors b.Dealing with Media Object Size * 2 approaches : store references/reduce size media * SQL:1999 2 data type BLOB & CLOB Lack in (PK, FK ,equality test) * Oracle9i: support 2 LOB #internal LOB: BLOB & CLOB #external LOB: BFILE * IBM DB2: BLOB,CLOB,DBLOB(china) c. Reducing Media Object’s Size * Compression algorithm *remove duplicate information *abbreviating information * Objective *Reduce bandwidth/storage *Decode signal close to original *Robustness,scalability,extensibility * 2 stages: *Predict-estimate redundant & select algorithm Transform-Compress & Decompress * 2 form of compression *Lossless-lose none,2:1,3:1 *Lossy-lose some,10:1,80:1 * Two ways *Run-length encoding *Huffman coding * 2. Real-Time N ature of Multimedia Data d. Segmentation: subdividing video obj e. Manual segmentation costly so focus on automatic segmentation 3. Semantic Nature of Multimedia Data f. Semantic: metadata describe multimedia obj. g. Refer as: text desc/characteristic of metadata(texture of image,frequencies of audios,font size for text)Database Management System and Data

Assignment 3 for CLS325 Coursework Example | Topics and Well Written Essays - 1000 words

Assignment 3 for CLS325 - Coursework Example This paper attempts to present the strengths and weaknesses of the two methods. The text-centered method of analyzing culture is considered as imperative in studying social context. Norman Fairclough explains that the theoretical basis for this concept is based on the fact that text itself is the product of people’s perspectives on the society in which they belong. He also points out that â€Å"texts constitute a major source of evidence for grounding claims about social, structures, relations and processes.† (209) In relation to the aforementioned points, it is, therefore, clear that texts serve as effective means of achieving a profound understanding of culture and society. On the other hand, these also serve as powerful instruments of shaping or influencing culture and society, in general, as well. However, there is an apparent weakness in just limiting the analysis of culture and society according to what the text provides. The text itself may not be able to provide an accurate impression unless this is related to the actual conditions that surround it. According to Urpo Kovala, â€Å"the first characteristic of cultural analysis of texts†¦ is that textual analysis be contextual.† (Cultural Studies and Cultural Text Analysis) It is by getting a more comprehensive picture, which may include knowing the author of the text and the personal and social conditions which he or she is in, that a better appreciation of the textual work produced is achieved. The text should, therefore, not be taken as it is but should be related to the context in which it was made. In this regard, its relevance or irrelevance should be understood through the reception of the readers or the receivers. Otherwise, textualism or the text-centered method could be outright weak. The weakness of the text-centered method of analyzing culture is that it tends to be detached from other conditions that may actually be related to the text itself. By merely relying on th e text and disregarding the other aspects that may have influenced its deliverer or creator, analysis becomes vulnerable to one-sidedness and, ultimately, inaccuracy. The reaction of the audience, which is important in determining the practical relevance of the text, also tends to be disregarded when making a text-centered analysis. This inherent weakness of textualism is the reason why Douglas Kellner suggests three aspects to consider in employing a text-centered method in analyzing culture. These are the â€Å"production and political economy of culture; textual analysis and critique of its artifacts; and a study of audience reception and the uses of media/cultural products.† (Kellner 8) All three must be taken into consideration when analyzing culture using the text-centered method. It must be noted that Kellner already mentions the significance of audience impression. Therefore, in an attempt to overcome the weakness of the text-centered method, some concerns that center s on the audience has to be applied. Hence, the method actually loses its being absolutely text-centered. In New Keywords: The Revised Vocabulary of Culture and Society, Terry Threadgold correctly sumps up the point that â€Å"the text is engage in a continuous play of meaning across the field on intertextuality†¦ at the very least, the meaning is mobile, dispersed, and plural, since any text is always subject to the incessant movement of recontextualization.†

Customer Service in the Blackshop Restaurant Case Study

Customer Service in the Blackshop Restaurant - Case Study Example Faced with the challenge of abandoning the manual system of managing reservations for the electronic one Alec Cerny had quite a tough decision to make. Â  The CHG was handling a good number of customers on a daily basis and in terms of operational efficiency, this required a very sophisticated system of managing reservations. The main problem to be tackled by the management at HCG was having a very efficient way of managing reservations in order not to lose customers while at the same time avoiding piling of pressure on available resources. The Backshop restaurant and affiliates were still using the manual way for making reservations where the customer could make phone calls and negotiate check on time and table choices with managers. One disadvantage of the manual system was that the information captured was inconsistent and was not easily transferable from day to day. Its transferability required extra labor and as such often was not done. another disadvantage arose especially when there were many customers calling in that anyone could step in and assist the managers; staff taking the reservations sometimes could bow to the press ure of customer when fixing check-in times causing bottlenecks to the bar& kitchen and limiting the restaurant's ability to turn the tables an extra time. Â  Procuring the reservations management software from OpenTable would assure consistency in customer information captured. Going electronic also meant keeping up to date with trends in business and customer service management as the future lies in technology. More people will do their things online in the future and as such it a worthy course. The system will assist the restaurant to save on time, cut costs, improve service, increase efficiency and ultimately attract repeat customers. The software also presents a unique opportunity to develop a good customer database, and allow sharing information between the restaurants.

Disaster & Emergency Planning Essay Example | Topics and Well Written Essays - 2500 words

Disaster & Emergency Planning - Essay Example Basically, in the times of emergencies, cooperation between different response agencies and the general public together becomes very important. The principle of information sharing would help the community and the response agencies to prepare in advance. The local responders should be given the duty of regular risk assessment. The risks can vary from flooding, storm, etc. to terrorist attacks and chemical accidents. During and after the disaster, business continuity becomes a key issue and the stakeholders involved should focus on it. Advice and assistance to business and voluntary organizations become important together with monitoring and enforcement (Schneid & Collins, 2001).In the UK, the Civil Contingencies Act (CCA) 2004 provides an important framework based on the principles of emergency planning. Emergency planning must involve a consistent level of civil protection activity based on the synchronization of the Category 1 and 2 responders. The framework provided by the Act doe s not aim to change the ways of civil protection radically. Instead, it provides that the emergency planning should be based on the existing processes and systems. The framework provides a common platform to the decentralized functionary of local responders who would act according to the local circumstances during a disaster. The Integrated Emergency Management (IEM) under the framework of CCA 2004 finally comprises of six activities: anticipation, assessment, prevention, preparation, response, and recovery. and recovery. (HM Government, 2005) However, it is still needed that the principles of emergency planning be more dynamic to address the problems of our social systems which are becoming more complex with the lapse of time. Interaction between public and response agencies should be steadily increased. Strategy for Communicating Risks The CCA 2004 provides clear directive that the response agencies should be agile enough to improve the community behaviour in the face of a disaste r. The responders must communicate the risks and provide accurate information to the community in time. There should be a warning and information system at the local level within the framework of CCA 2004. The duty

Technology Plan Research Paper Example | Topics and Well Written Essays - 750 words - 1

Technology Plan - Research Paper Example Its head office is located at Redmond, WA. The company uses a web based platform to promote its business on the internet. It can be visited on: Clean-n-Brite.com. However, this is a static web site that only presents basic information about the company. In this scenario, the implementation of new technology based system will offer an excellent support and capability for establishing online sales. At the present, company has a large loyal customer base. In addition, Clean-n-Brite Business is basically a supplier of cleaning products to a lot of different companies and commercial areas. In addition, Clean-n-Brite Business provides different grade cleaning products for a number of different sectors. Additionally, Clean-n-Brite Business presently deals with a large number of corporations including hotels, processing industries, hospitals and public organizations, catering organizations such as leisure centers and schools. With the evolution in business, Clean-n-Brite Business has been able to see a lot of new opportunities as well as issues. Though, the greatest opportunity that business has got is in form of increased customer reorganization and business market position improvement. While talking about the problems that Clean-n-Brite Business is facing include handling the information and data gathered from various customers and corporations. As a result, the existing system which was created to manage these areas is not effectively dealing with these operations in an appropriate manner. Thus, there is need for a better system which can effectively and efficiently manage the operations and processes of business in an attempt to improve the organizational performance. For resolving this problem we have proposed the idea of application of a web based business platform. The new web based business platform will make use of the new technology based services for managing the online sales and transactions. The new system for business management will

Managing Diversity Essay Example | Topics and Well Written Essays - 1000 words - 1

Managing Diversity - Essay Example The history of transport in UK can be traced back to over 4000 years ago, when man was using stone tools and making the transition from a nomadic existence, living by hunting and gathering his food, to living in settlements and developing agricultural skills. Although, history of transport is very old, only during the 1930s, a few roads were upgraded to dual carriageways as a means of relieving unemployment but it was the motorway network that started to develop in the early 1960s that were the first major additions to the road network. (Reference: Shropshire Transport) Modern day today, this industry being the 5th largest employment sector in the country and over 2.3 million people being employed, the need to upgrade the employment process and policies and match the same with the other industries has risen. This is more so important to this industry as people of diverse background and cultures have taken this as a means of employment. This is where the organizational behavior comes into picture to manage diversity and aiming at "Equality" and "Equal Opportunities" for employees. As some of the greats put it, Diversity in an organization is defined as ""Diversity within organisations is about recognising the range of differences in people and valuing people as individuals, respecting their differences and their differing needs. It is also about accommodating differences wherever possible so that an individual can play a full part in the working environment" (Daniels and Macdonald, 2005, p.1). First and foremost, it has to be recognized that an individual alone is unable to fulfil all his needs and wishes and he lacks the ability, strength and time or endurance for achieving all these single handed. Therefore, he must rely on others for help to achieve these. As several people are involved, there is a need to co-ordinate and establish a chain of mutual help. It is a plain truth and fact that in order to achieve organizational goals, all involved in the system have to accommodated and looked after with the same level of interest. Respect for individuals, irres pective of caste, creed and culture is the key. This is the basic concept of managing diversity and bringing all involved, under the same umbrella with no discrimination and giving all an equal opportunity. There are many different ways of defining "equality". When looking at equality initiatives in employment, "Equal Opportunities" has become a common label. But there are many different definitions of "Equal Opportunities". The Collins Concise Dictionary defines "inequality" as "the state or quality of being unequal; disparity" (Collins Concise Dictionary, 1989, p.639). In determining inequality, a moral judgement has to be made about whether social difference is better or worse (Vincent, 1995, p.4). The focus (of EO) is on preventing unfair discrimination, so that when two people have the

Principles of Microeconomics Essay Example | Topics and Well Written Essays - 1250 words - 4

Principles of Microeconomics - Essay Example Price fixation and cartel formation is illegal according to the U.S law. For example, there are three firms in an industry and they collude to form a cartel. They fix the prices they will charge from their customers and all the three firms charge the same price. Furthermore, firms may also fix prices to prevent new firms to enter the market. This is an example of horizontal price fixing and is illegal according to the US antitrust law. The US antitrust law discourages creation of monopoly and price fixing to stimulate competitiveness within an industry. However, there are some exceptions to the illegality of cartels in the US. For instance, if the agreement between two companies is a tacit one, it is not considered as illegal. For example, Pepsi and Coca Cola do not have any formal price fixing agreement. However, they have a tacit agreement whereby both the companies charge similar price from their customers. They do not compete on the basis of price but instead involve in non price competition to increase their market

Causes of the boom years in the 1920s Essay Example for Free

Causes of the boom years in the 1920s Essay Causes of the boom years Employers were working fewer hours however were being paid more. This therefore meant industrial goods produced were also increasing. American’s had more time for leisure and more money so electrical labour-saving devices were being introduced becoming affordable by many people. Motor cars eased travel to and from work as well as for leisure pursuits. It was the golden age for cinema and sport attracted vast crowds. Reasons for prosperity: government policies Calvin Coolidge stated ‘the chief business of the American people is business. ’ This was his government policy to let business operate as far as possible, free of regulation. Andrew Mellon and him believed wealth filtered down naturally to all classes and to ensure increased living standards for all was to allow the rich to continue make money to invest in industrial development which therefore meant more job opportunities, more wage earners, more consumption etc. this policy was laissez-faire but the government intervened to support business in 4 ways: High tariffs: Fordney-McCumber Act 1922 à ¯ raised tariffs to cover difference between domestic and foreign production costs Cheaper to buy goods from USA than abroad Tariff level à ¯ foreign goods more expensive than USA even though produced cheaper in USA Foreign trade reduced = domestic demand for goods high Tax reductions: Government reduced federal taxes – 1924, 1926 and 1928 (benefited wealthy) Mellon à ¯ handed out tax reductions Coolidge à ¯ operated on surplus Aim à ¯ reduced national debt, federal tax cuts = meant little to poor as not able to pay taxes Fewer regulations: Federal Trade Commission à ¯ unable and unwilling to operate effectively causing businesses unhindered Foreign policies: Coolidge à ¯ avoided involvement in foreign affairs due to budget cutting an recognition that Americans didn’t want to see troops getting caught up in foreign disputes. This meant that investors would favour profit ever over ethical concerns Technical advances: Technical advances in industrial production made increases in quantity and variety of products Motor vehicle industry: This industry grew dramatically in the 1920s. It was the largest for commodities. Previously cars had only been for the wealthy but Ford wanted the ordinary to be able to afford one Effects of growth in car ownership: Ford thought this would strengthen traditional American values but it led to: Road deaths à ¯ 20,000 per year By 1929, motor industry employed 7% of all workers and paid them 9% of all wages Closure of Ford à ¯ factor to recession of 1927 Loss of business by companies providing components to Ford real problems in economy Road building: Breaking of laissez-faire à ¯ federal government expend on road building in 1920s Federal Highway Act 1921 à ¯ responsibility for road building to central government and highways. Construction = 10,000 miles per year by 1929 Chief Designer in Bureau of Public Roads 1936 à ¯ roads built unfit for use because of amount of traffic Motor vehicles à ¯ new service industries e.g. garages, petrol stations etc. Improved transportation = new opportunities for industry Electrical consumer goods: New technology = large scale development of labour saving devices as cheaper to produce Serious over production = problems in economy New business methods: Growth of huge corporations Large corporations manufacturing business = could invest in and exploit raw materials of USA on vast scale Large corporations could dominate industry by: Operating cartel (group of companies agreeing to fix output and prices to reduce competition and maximise profits). Although illegal, government accepted which involved exploitation of raw materials, retail outlets etc. Some organisations were able to adapt to holding companies which resulted in firms competing against each other Management science: Increased size of businesses à ¯ complex to manage = different management roles by different people in administration Growth of business schools Management science, occupation for upper class = indication harder to start own company Increased production Advertising and salesmanship: Cinema Millions of cinema-goers to copy lifestyle of stars meant potential for advertising was enormous Radio: Began with KDKA station which announced results in 1920 elections Radio’s controlled by 2 companies with a vast audience Constant need to create demand: Growth in industrial production needed a continuous market in order to fuel the boom as people needed to be convinced to buy things frequently. An aspect of a campaign needed to be bought in which would differentiate between one’s product and that of the competitors to promote unique selling point. Advertising techniques worked for many consumers. Easy credit: Massive consumer boom was financed largely by easy credit facilities 1929 à ¯ $7 billion goods were sold on credit – 75% of cars and half of major household appliances Availability of credit meant borrowers took on debts which they could not repay Influence in foreign countries: High tariffs were used to protect US markets however the government also encouraged businessmen to develop extensive interests abroad in terms of raw materials that fuelled technological developments. US exported vast amounts of manufactured products. In the 1920s with almost full employment, low inflation, high tariffs keeping foreign goods out of USA, benevolent government policies and a consumer boom the prosperity would go on forever.

Theories and Principles of Learning and Communication Assignment Essay Example for Free

Theories and Principles of Learning and Communication Assignment Essay Learning is something that takes place everyday for most people in some way, shape or form and varies depending on certain circumstances. The principles can be simple or radical depending on opinion, some you may agree with while others you might discount straight away. Whether it is in the classroom or sat at home, it is important to understand that learning takes place all the time and people can learn new things everyday regardless of age, culture or background. The education system is the best example to connect these theories as it is so varied in its delivery depending on factors such as again age, skill sets and ability in particular. Overall it is important to understand that by following some of these theories and principles it will help all tutors in performing better within the classroom and delivering better sessions which means that you will enhance the experience for the learner. Theories and Principles of Learning It is important to understand the significance of learning theories and principles as it is important for tutors to understand them, which will then help ensure that effective learning is taking place. It can support the tutor and the learner through the process which allows for success within the taught subject. I believe that certain theories such as Maslows Hierarchy of Needs Motivation and Personality, Third Edition, Harper and Row Publishers are not relevant in regards to all learning sectors today, in particular not in the lifelong learning sector. I agree with Geert Hofsteds’s (1984). The cultural relativity of the quality of life concept. Academy of Management Review that Maslow’s hierarchy of needs neglects to illustrate and expand upon the difference between the social and intellectual needs of those raised in different societies. I think that with our society as it is today, due to such a huge and diverse range of cultures now within the United Kingdom that i t is impossible for this to still completely apply. Within the lifelong learning sector I think that andragogy is perhaps the best principle to apply. Malcolm Knowles researched and penned the four crucial assumptions to his theory which are as follows: 1. Self-concept: As a person matures his self concept moves from one of being a dependent personality toward one of being a self-directed human being 2. Experience: As a person matures he accumulates a growing reservoir of experience that becomes an increasing resource for learning. 3. Readiness to learn. As a person matures his readiness to learn becomes oriented increasingly to the developmental tasks of his social roles. 4. Orientation to learning. As a person matures his time perspective changes from one of postponed application of knowledge to immediacy of application, and accordingly his orientation toward learning shifts from one of subject-centeredness to one of problem centredness. He later added a fifth assumption in 1984:  5. Motivation to learn: As a person matures the motivation to learn is internal. Within the post 16 sector individuals are more geared up to follow in what they want to do and have the experience and hopefully the right mindset to try and achieve this. Therefore this theory is one that can support a tutor by simply understanding why the learners are there, which is normally through choice rather than in the school system were pedagogy seems to take precedent and is a legal requirement. Analysing such theories will always help towards my own personal development and will hopefully allow myself to develop and improve the experience for the learners. Communication â€Å"The imparting or exchanging of information by speaking, writing, or using some other medium: The Oxford Dictionary† Effective communication is essential within any teaching field and perhaps more so in the lifelong learning sector. Without this then even the simplest of tasks can become difficult or done wrongly simply by misinterpreting what the instructions are. The important thing to remember is that it is a two way process. It is all very well telling the learners what to do but if you do not allow them to ask questions to double check what you have said or even as the tutor you were may not have been clear enough to the learners in your delivery. I believe also that gaining a good rapport is essential with the age group that I deal with as some of the information being given is sometimes completely new to them. As it can be a lot to take in within such a short time period then openly discussing their opinions and what they are aware of is important to their and in some cases my understanding of the subject matter that we are delivering to them. Impact of Learning Theory on Practise Describing how a Foundation Learning course operates is not that simple, but in effect it ties in with the learner and should adapt and cater for the learners specific needs and can be tailored to incorporate different aspects of what we deliver and what they want to complete. Our end goal even though it is not within our YPLA contract is to gain them employment after they have improved on their qualifications, which we are contracted on for our funding. My role within this is the delivery of the third week of the induction completing an Employability Award, whilst also helping the learners select which direction and qualifications that they would like to complete with us. Within the classroom I am doing career progression and interview techniques and these are essential to the learner in helping them choose what career direction they would like to go in when they eventually leave us. My main delivery method is to openly discuss with the learners their knowledge and opinions on certain aspects about what is needed for their future employment. While also making sure that there is class participation by everyone and hopefully building on their confidence as individuals. By doing this it helps me gain knowledge and hopefully a good rapport with the individual, which is necessary as I complete their Individual Learning Plan with them. This then helps them decide what they are going to do and provides support to them so they can tailor what they want from the Foundation Learning Programme that we offer at CTS Training Ltd. There are two theories that I believe are best applied to the lifelong learning sector and that they specifically apply to my own role on a day to day bases. The first is the Humanistic approach which I have looked at is Carl Rogers and I believe that out of his all his hypotheses that the following one is the most important. â€Å"A person cannot teach another person directly; a person can only facilitate anothers learning. This is a result of his personality theory, which states that everyone exists in a constantly changing world of experience in which he or she is the center. Each person reacts and responds based on perception and experience. The belief is that what the student does is more important than what the teacher does. The focus is on the student. Therefore, the background and experiences of the learner are essential to how and what is learned. Each student will process what he or she learns differently depending on what he or she brings to the classroom.† Rogers, Carl (1951). Client-centered therapy: Its current practice, implications and theory. For the Foundation Learning programme to work it should be understood that the learner must bring themselves to the table as they are responsible for the choice and control of what they want to achieve. They must also be able to self evaluate their own performance in regards to how they feel they are doing and whether they will be successful, with or without support, in regards to what qualifications they are completing and what career choices that they have made. We can guide the learners but I would suggest we let them guide themselves so I try to apply what I should be doing in the following quote when delivering in the classroom: The tutor or lecturer tends to be more supportive than critical, more understanding than judgmental, more genuine than playing a role. The next theory that I apply is also tied into this and is one that I have discussed early in this assignment and that is the theory of andragogy. I believe that this also ties up well with the humanistic approach as well and by using the two together they complement each other and hopefully reinforce confidence within the learner that they will be able to succeed. Allowing them to be more in control and understanding that they make the decisions which is what the essence of Foundation Learning is, means that I am able to tailor my sessions depending on the groups I get. As I deliver to a different group on a weekly basis, this means I can focus on what is either more important or specific for that group rather than them just completing the same work each week and not addressing what they bring as a whole or on an individual basis. This can be challenging as it can change my aims and objectives on a daily basis which I believe is also good as it keeps the sessions fresh and up to date. By getting the learners to communicate with each other and myself I believe they can then take control of their learning. Giving their input to the direction that they want to choose and ultimately even without them knowing, breaking away from practises such as pedagogy which on the whole, has not worked for many of my learners which is why they have not made a success of the school system. Reflections on Insights Gained from Application of Learning Theory Overall on reflection I believe that this has helped immensely in regards to my approach to how I deliver within the classroom. My experiences of teaching are only within one aspect of the lifelong learning sector but I can see that my delivery has improved by realising and believing that the learner needs to be more active in the decision process of what subjects that they want to learn. A majority of my learners have been told in the past you’re doing this or that next and the decision have been taken away from them as individuals, whether this is directed from their school or even their parents. But I think regardless of where the influences of previous decisions have come from allowing the learner to take a more active role, in particular within the 16 19 category I work in, is essential as it will hopefully change the way that they learn forever and make their choices in the future.

Introduction To Baby Dumping Children And Young People Essay

Introduction To Baby Dumping Children And Young People Essay Baby dumping is the act of those irresponsible human who dump their babies who are younger than 12 months in the public toilet,garbage bin or even the jungle.It has become a serious social problem in our country because the number of baby dumping cases in our country keep increasing year by year.Majority of the people who involved in baby dumping cases are teenagers.This happens when teenagers have unprotected sex before marriage without any planning,unreported rape cases,sex before marriage and also prostitution.After they they have unprotected sex,they feel very pressure when they think that the baby might become a burden to them where they are not ready to take care of the baby.They are unable to make a correct decision.Immature mind of the teenagers will make them to think that the best solution is to throw the baby away because they might get rejection from their parents. Some of the boys might deny their actions because they are worried that people will look down on them.There are too many factors that can lead to baby dumping cases.Literally,baby dumping shows a bad image to the society and it will affect our countrys growth where people other countries will look down on our country.Investors will never dare to invest in a country with a lot of social problems like this.It can also affect the reputation of our country.Teenagers can easily make mistake without the proper guidance from the correct person.The government,parents and schools should work together to prevent teenagers to dump their babies. 2.0 Presentation and analysis of findings 2.1 How baby dumping affect the countrys growth 2.1.1 The negative views from other countries This issue can cause a bad image of society and country. People from other countries will never think of migrating to our country which has so many social issues. Our country will get negative views from the society and foreign countries. The action shows how cruel is our countrys citizen. 2.1.2 The number of investors who invest in our country decreases. Baby dumping cases actually affect the economic growth and our countrys economy might be stagnated when less investor invest in our country when we have a bad image. This will also affect the foreign investment in our country. People in the country will also be affected when there is problem with the economic growth of the country. The unemployment rate increases hence the crime rate will also increase accordingly. 2.1.3 The Government is spending more money The Government need to accommodate the babys expenses and this will be a burden to the government in term of money where they will also need to spend money to solve these cases. They will also need to find out the parents of those abandoned babies. When the government is spending more money on this issue, some other people who needs financial help might not get the full financial aid. 2.1.4 The increase of the number of crime rate. The number of crime rate increases due to the increase of baby dumping cases which is also a criminal where that is actually an action of the people who tries to kill or killed their babies. Those who found guilty to the case of baby dumping can be jailed for 7 years. 2.1.5 Affection to the society normal growth The action of dumping a baby will be mimicked by people all in the country when they had unwanted pregnancy and they dont have any idea what to do to the baby after giving birth .The society will become unhealthy due to this issue which keep increasing year by year. 2.1.6 Influencing the nation of the country The number of population in the country will become smaller and smaller. The country will face difficulties in developing and moving forward for improvements due to the lack of workers in various industries and our country will have to hire foreign workers which will threaten the people in our country. 2.2 Steps to prevent baby dumping cases 2.2.1 Parents should pay more attention on their children Parents have to monitor their childrens activities and behavior. They should guide them with some sex education and also teach them to differentiate between correct and wrong things to do in any situations. Besides that, they should spend more time communicating with their children to give a better understanding of what their children are actually doing. 2.2.2 Restrict the number of pornography websites in our country Pornography is one of the ways which lead to baby dumping. Teenagers could access to pornography in just a few clicks on the internet. The parties who are involved should ban some of the pornographic websites, so that teenagers will not be able to access to pornography. 2.2.3 Moral behavior by the parents Parents play an important role to educate their children about sexual behavior, the way to stay out of sexual relationships and how dangerous is unprotected sex. All these must be explained to the children and they will be able to do things rationally. Parents should teach them the way to prevent pregnancy and what will happen when the children have free sex. 2.2.4. Sex education in school The school should provide proper sex education to the students so that they will know how important is his or her body and relationships. The students have to know more about sexually transmitted diseases such as HIV and AIDS and how it affects humans body. The school counselor should always be ready to guide the students and lead them to the correct way. 2.2.5 Teenagers should learn self control techniques Teenagers nowadays normally will not able to think rationally because they are not mature enough to make decision. They should learn all the techniques of self-control to prevent them from having unprotected sex or sex before marriage that will cause unwanted pregnancy. They have to control themselves because they have the right to say NO if someone offered sex. They should attend youth camps and campaigns so they will able think rationally. 2.2.6 The government should organize campaigns and talks The government should organize more campaigns and talks and encourage more students to join to educate them with the knowledge of sex education and the effect of baby dumping to themselves, the community and the country to create awareness among the teenagers about baby dumping and free sex. 2.2.7 Create awareness through mass media Mass media is also a very important way to prevent baby dumping. This is the best way to educate and communicate with the teenagers. The mass media department can organize some programs for teenager on television or radio about the importance of protecting themselves from getting involved in sex by providing them useful information and knowledge. Moreover, they can invite psychologist and sex therapists for some special programs on sex education to have more personal discussion and allow the public to call on-air for a call session if they have any hesitation about sex. 2.2.8 New rule should be formed The government should form a new rule to restrict the teenagers below 18 years old to check-in hotel or motel without parents or guardian so that the free sex can be reduced among the teenagers so that they will not able to check in to a hotel to do something that will destroy their future. This can also prevent cases like violation to happen. 2.3 Conclusion In conclusion, the awareness of unprotected sex and sex education showed the significant link with our countrys baby dumping issues. Teenagers should have a good understanding on unprotected sex so they can prevent sex before marriage and unwanted pregnancy. Parents, government and schools should work together to educate the children about the sex education so they will not easily get involved in the unprotected sex at the young age. Teenagers should know how to protect themselves. Actions should be taken by all the parties to prevent teenagers from making a wrong decision. If no one is working on it this will literally leads to a bad reputation of our country. Government should organize more programs that not only open to teenagers but open to the public. After running all the steps of prevention, hopefully the reduction of baby dumping cases goes effectively. 6. Recommendation In order to cope with this baby dumping cases, government should come out with several policies and programs. First of all, the government may incorporate sex education in school curriculum as part of a holistic approach to tackle baby dumping cases. This approach is needed in order to provide awareness and better understanding of reproductive system and health at school level. Besides that, the government also can restructure or add the syllabus in certain subject such as Pendidikan Islam or Pendidikan Moral in order to create awareness and highlighted the consequences of social problems like free sex and baby dumping. The government also should promote Islam as a way of life especially to the Muslim youth as we can see nowadays; most of the people who involved in baby dumping were Muslims. Islamic scholars and Ulama must take this responsibility to explain to the community about Islam. However, it is important for the religious persons to use suitable method according to target group in performing this task. The government also can bring the Ulama or others religious person from other religion to give talk to the teenagers based on their belief especially when there is a program for teenagers as well as when there is a national campaign to curb with this kind of social problem. Drastic step by the government in categorizing baby dumping as a criminal amounting to murder if it meets with all the legal specifications is also can be introduced. The government can give another chance to the guilty parents if their baby is found alive but if the baby is found dead, the guilty parents need to be penalized under this criminal act. 3.0 Introduction to Information Technology Information Technology (IT) can be defined as the technology that is used to store,acquire,organize,communication and data processing.Generally,IT (Information Technology) has brought a huge improvements to the human in their daily lives.IT makes life easier where IT helps human by doing things for them faster,precise and efficient.IT contributes a lot to education, health industry, money, careers,leisure and government departments.Everyday there are new inventions and innovations such as computers,laptops,digital cameras,music players,.IT helps in the economic growth and developments of all the countries in the world.Examples of information technology include smartphones,televisions,printers,radios,music players and other electronic gadgets.Information Technology contributes a lot in education.It helps student to do things effectively and reduce the random errors that can be caused by the students.It helps college students in doing research,projects and also their assignments.Inform ation Technology also helps human in exchanging informations with each other.Information Technology has become one of the most important things in the world.Hunans nearly cant live without the help of InformationTechnology. How IT(Information Technology) influence me as a college student Communicate with lecturers through social networking I can easily start a conversation with my lecturer in just a few clicks.Group chats and discussions where we can share our thoughts with all the lecturers and giving ideas in the progress of learning new topics.It also helps me to get closer with all the lecturers,when I have any problem or question I can easily get to them and discuss with them.This helps me to improve in the progress of my course.We can even make video conference to discuss about our assignments so the lecturers can give us a better understanding of some topics. Information technology as an additional knowledge Information technology became an additional knowledge to us where we can actually make use of them after we graduate from the college in the future. There are too many things in information technology for us to learn and all those are lifelong knowledge that can be used in the world of career and create more employment opportunities. Gained ability to follow instructions Through computer, I gained the ability to follow instructions and problem solving skills.I will learn how to instruct others and also to accept opinions by others and this will help me when I work in a large organization later.This is a very goodway for me to learn and behave myself. Access to online libraries Ebrary(electronic library) is an online digital library which contains ebooks.It offers variety of books from different language which I can easily get access to it and eventually I can read books anytime and anywhere without going all the way to the library.It saves time and also will help us to get information quicker.It can also save papers where I dont need to buy or photocopy books when I need to read a book,I can easily access to the ebrary in just a few clicks. Multimedia learning resources The multimedia learning resources which can explain the phenomena and arouse my interest to learn and do thing rationally.I will be able to learn more from Information Technology that will help me in my studies and I will have more interest in process of learning in the college. Easily collect and gather information I can easily collect and gather information that I need for my assignments in the whole progress of my studies.I will have more sources to on finding of materials through internet.On the other hand,I can view news and read articles online so that I can perform better personal development and self improvement. Store and protect information With the IT inventions,now we will be able to store our documents or files into the online webstorage,where we can actually store and backup the information in the system so we will never lost it and in case if any file is missing we still have a hard copy in the system and this system is very secure which can prevent hackers from gaining access to my private information. Gained the ability to work productively and securely Ill have a better experience in time management.I can learn how to work productively and securely when the lecturers give us some work such as the typing some words and where we will need to finish it in a period of time.I can learn more about the way to manage my stuff by doing them perfectly in a given time. Develop Presentation skills. With the use of Microsoft powerpoint,now I learn the ways to present correctly.Next,I can also easily present the information for my assignment to give a better understanding of my assignment.This develops effective presentation skills to be used in the future.Presentation is very important in all types of industries in my country.This can also build more confidence in myself so i will be able to present perfectly in the future. Always get up to date information in a short time and get the latest updates. When i do my project,I can easily get the latest update of all the informations I need.I can search everything i want on the internet in order to finish my tasks and or projects.For example,i can read the latest news online,ebooks,journals and magazines.The access to all these books is very simple and it saves my time on doing my project and this will also train myself to be more responsible in doing things whether for the community or the country. Improve my technical skills and learn teamwork skills. Through Information Technology I can improve my technical skills in computers and electronic devices and I will understand how to run software on the computer that can make my work easier. Besides that, from Information Technology I learn the teamwork skills where I can use it in the future so that I can easily get used to the trend of working with a team of people in an organization .I will become more motivated in doing things. Invention of laptops The invention of laptops make my life easier.I can keep all my private documents in the laptop because im the only owner for the laptop so this is more to privacy.Furthermore,the laptop will increase the vulnerability of my data,Laptop is more convenient because it is portable and I can bring it everywhere and do my assignment any time when I feel like doing it. Conclusion IT should therefore be a must for every person especially to students,Information Technology contributes a lot to education especially in a college,the students use information technology to do their work so that they will be more efficient.Moreover,it will only help college students to complete their tasks more effective and faster besides of improving productivity.Information Technology continues to develop day by day.The new Information Technology Applications that can help in the progress of studying of the college students.Now,they can actually learn more and save time in doing tasks.Students eventually can get information easily from the internet.Students can learn a lot with Information Technology.A student will become more responsible when they come to the world of career after they graduate.This will create more employment chances to them with the knowledge of computer by the information technology. Year 04 78 67 83 76 102 79 91 total 576 Future Leaders Perception on Baby Dumping Issues In Malaysia Nazni Noordin 1+ , Zaherawati Zakaria 2 , Mohd Zool Hilmie Mohamed Sawal 3 , Zaliha Hj Hussin 4 and Kamarudin Ngah 5 1,2,4 Faculty of Administrative Science Policy Studies, Universiti Teknologi MARA, P. O Box 187, 08400 Merbok, Kedah. Malaysia 3 Faculty of Information Management, Universiti Teknologi MARA, P. O Box 187, 08400 Merbok, Kedah Malaysia 5 Centre for Policy Research and International Studies (CenPRIS), Universiti Sains Malaysia (USM), Pulau Pinang Abstract. The increasing cases of outrageous acts of dumping new-born babies and foetuses in Malaysia recently alarming the Malaysian to take serious attention in handling this matter. This research was about teenagers perception on baby dumping issue. Out of 7,535 populations at four selected schools at the area of Bakar Arang State Assembly under Sungai Petani Parliamentary, Kedah, 400 students were selected as respondents. In this study, simple random sampling was used. This research used Descriptive Statistic and Pearson Correlation for data analysis purposes. Data were collected from July until October 2010. Three hypotheses were tested and accepted. The result indicates that there were positive relationship between awareness towards consequences of free sex, knowledge on sex education and religious belief towards baby dumping cases. The significant of this study was awareness creation on consequences of having free sex among youngsters as well as parents and school administration and also inclusive of religious bodies/agencies in taking seriously on the impact of this issue towards our social development in global era. Conclusion/Recommendations: The recommendations were made to the parties concerned in this issue in order to find the best solution in curbing this problem. Keywords: Baby dumping, Teen, Awareness, Sex Education, Religious Belief. 1. Introduction Lately, Malaysia is facing a serious issue regarding on baby dumping which getting more chronic and cause a lot of attention. This social problem appears every day in newspaper and mass media. From the period of January until July 2010, public were shocked, appalled, dismayed by the increasing reported cases of abandoned babies, some of whom were found dead. This incident indirectly indicated that something is wrong in our society [1][2][3][4][5]. What is actually the issue of baby dumping? It is not only just dumping new-born babies but also refers to discarding or leaving alone, for an extended period of time, a child younger than 12 months of age in a public or private setting with the intent to dispose of the child. The worse situation of this issue also can be seen when a girl gives birth in a school bathroom at night then throws the baby into the garbage or in the toilet bowl, also when a baby flung in the chicken coop, a baby swaddled in newspapers left squalling by a fly-infested dustbin, a baby abandoned under the harsh sun beating down on a wet rice field, a baby stuffed into a cabinet drawer, a baby left on the doorsteps of peoples home with notes or in a mosque. It is so embarrassing, sad and worst scenario that happened in our society. + Corresponding author. Tel.: +604- 4562519; fax: +604- 4562234 E-mail address: [emailprotected] 137 2012 International Conference on Economics Marketing and Management IPEDR Vol.28 (2012) Â © (2012) IACSIT Press, Singapore Statistics from the Malaysia Welfare Department for this year, from January to April 2010, reported that 111 unmarried young girls were pregnant. The figure, however, is just the tip of the iceberg as many cases go unreported and pregnancies terminated. It also reported in New Straits Times on 23rd July 2010, the body of a baby girl found in a bag at a bus stop near the Sultan Ismail Hospital, Johor Bahru in the morning. Also there a baby found buried. New Straits Times on 18th July 2010, reported that a fetus was found buried by the roadside in Jalan 12, Bandar Puteri Puchong, Selangor. Baby dumping is not the solution to a life problem and it could be charged under Section 317 of the Penal Code which carries a maximum jail term of seven years or fine or both according to the Malaysian law. For the past few years there are many newborn babies have been found, dead or live in the most unlikely places like rubbish dump. For instance, The Malay Mail on 26 July 2011 [5] reported that a fetus with the umbilical cord intact was found in a garbage can at Pulau Mutiara wholesale market in Jalan Makloom, Penang. This shows clearly that baby dumping is really serious problem that currently happened in our society. 2. Problem Statement Table 1.Statistic of baby dumping cases from the Headquarters of Royal Malaysia Police (PDRM): By State from 2005 until 7 April 2010 Cases of Baby Dumping Reported in Each State from 2005 until 7 th April 2010 States Number of cases Selangor 105 Johor 83 Sabah 65 Sarawak 34 Negeri Sembilan 24 Pulau Pinang 22 Perak 19 Pahang 17 Kedah 17 Kelantan 10 Terengganu 5 Melaka 3 Kuala Lumpur 2 Perlis 1 Total 407 Based on Table 1, the statistic from the Headquarters of Royal Malaysia Police (PDRM) [6] indicated that there were 407 cases of baby dumping, for the past five years starting from 2005 until 7th April 2010. On average, there are 68 cases every year and these cases keep increasing. While in Figure 1.2.1, it shows that, there are 472 babies found dumped nationwide since 2005 until 16th August 2010. In year 2010 alone, it already recorded 65 cases up to 16 August 2010. That is means average 8 cases per month solely in year 2010 and this figure is not included the cases that not reported. According to Federal Criminal Investigation Department (CID) Director Commissioner Datuk Seri Bakri Zinin, this year alone (2010), as at 16 August 2010, 65 dumped babies had been. As compared to 42 cases during the same period last year (2009), there is an increase in these cases [7]. Recently, the Cabinet also informed that there were 21 recorded cases of students who got pregnant out of wedlock between 2006 and 2010. Then, what about the unreported and unrecorded cases? Public belief that the figure more than what we can imagine. After all the shocking incidents proven by the data produced by PDRM and Welfare Department, we found a strong base to do this study. 3. Methods Material A simple random sampling technique was conducted among 400 students (out of total 7535 students) from Form One until Form Six (Upper Six) in secondary schools at the area of Bakar Arang State Assembly under Sungai Petani Parliamentary, Kedah. The schools involved were Sekolah Menengah Kebangsaan 138Ibrahim, Sekolah Menengah Kebangsaan Sungai Pasir, Sekolah Menengah Kebangsaan Khir Johari and Sekolah Menengah Kebangsaan Bandar Sungai Petani in Sungai Petani, Kedah.The data was analyzed using Statistical Package for the Social Science (SPSS) in getting descriptive statistic and correlation. 4. Results Discussion 4.1. Profile of Respondents Out of 400 respondents, there were 183 (45.75%) male respondents and 217 (54.25%) female respondents. This finding showed the dominant of female respondents in this study. Regarding the age group, the respondents were in the age of 13 years old (18 students or 4.50%), followed by 14 years old (51 students or 12.75%), 15 years old (44 students or 11.00%), 16 years old (97 students or 24.25%), 17 years old (94 students or 23.50%) and lastly 18 years old and above which is 96 students or 24.00%. The highest respondents in this study was 16 years old, followed by 18 years old, 17 years old, 14 years old, 15 years old and the lowest respondents were 13 years old. The race of respondents in this study consist of three major races in Malaysia which is Malay, Chinese, and Indian and the balance was other races. From the finding, it can be concluded that the highest race in this study was Malay, which consist of 242 students (60.5%), followed by Chinese, 75 students (18.75%), Indian 67students (16.75%) and the lowest was other races which consist 16 students (4.00%). 4.2. Result of Findings H1: There is a significant relationship between awareness towards consequences of free sex and baby dumping issue from the secondary school students perspective. Table 2. Awareness on consequences of free sex towards a perspective of baby dumping issue Awareness towards consequences of free sex Baby Dumping Pearson Correlation 0.396** Sig. (2-tailed) 0.000 N 400 **. Correlation is significant at the 0.01 level (2-tailed). There was a significant relationship between awareness towards consequences of free sex and a perspective of baby dumping issue from the secondary school students perspective whereas P =0.000 and r = 0.396. Significant level is P This means, the awareness towards consequences of free sex has an influence towards perspective of the baby dumping issue. This finding was also supported by APWLD Annual Report 2010 [9]. H2: There is a significant relationship between knowledge on sex education and baby dumping issue from the secondary school students perspective. Table 3: Knowledge on sex education towards a perspective of baby dumping issue. Knowledge on sex education Baby Dumping Pearson Correlation 0.445** Sig. (2-tailed) 0.000 N 400 **. Correlation is significant at the 0.01 level (2-tailed). There was a significant relationship between knowledge on sex education and perspective of the baby dumping issue from the secondary school students perspective whereas P = 0.000 and r = 0.445. Significant level is P This means, the respondents agreed that knowledge on sex education is important in order to prevent or reduce the number of baby dumping that happen in Malaysia. Besides that, most of the respondent agreed 139that by learning sex education, teenagers will be more matured and responsible to themselves and having knowledge on sex education is important to prevent free sex among teenagers. H3: There is a significant relationship between religious belief and baby dumping issue from the secondary school students perspective. Table 4.Religious belief and a perspective of the baby dumping issue. Religious Belief Baby Dumping Pearson Correlation 0.386** Sig. (2-tailed) 0.000 N 400 **. Correlation is significant at the 0.01 level (2-tailed). There was a significant relationship between religious belief and a perspective of baby dumping issue from the secondary school students perspective whereas P = 0.000 and r = 0.386. Significant level is P 0.05 (P = 0.000). So, the researcher accepts H3. Religious belief also plays an important role in order to prevent baby dumping that increase from time to time. Other than that, most of respondents also agreed that religious belief need to apply in their daily life activity. This finding was also supported by the Azmi (2010) [1] and Coleman Testa (2007)[8]. 5. Conclusion As a conclusion, awareness towards consequences of free sex, knowledge on sex education and religious belief showed the significant relationships with the baby dumping issues in our country. Most of the respondents agreed that these three variables have a significant impact on baby dumping cases. It is important for the teenagers to understand the consequences of free sex so that they can prevent the unwanted pregnancy at the young age. Besides that, the knowledge on sex education is important to ensure the teenagers have a better understanding about their body so that they will not easily involve in free sex which can lead to the baby dumping. On top of that, the important of religious belief and practices also play a vital function. Every religion has lay down and taught about the dos and donts, about the sin and reward, and all religion prohibited the act of free sex. In order to prevent it, the government, schools, parents and teenagers should take necessary actions to stop this baby dumping issue from becoming worst. 6. Recommendation In order to cope with this baby dumping cases, government should come out with several policies and programmes. First of all, the government may incorporate sex education in school curriculum as part of a holistic approach to tackle baby dumping cases. This approach is needed in order to provide awareness and better understanding of reproductive system and health at school level. Besides

Pudd?nhead Wilson Essay -- essays research papers

A Character Analysis of Tom Driscoll   Ã‚  Ã‚  Ã‚  Ã‚  In Pudd’nhead Wilson by Mark Twain, the story of two boys, who were switched at early childhood, is told. One of these boys, Tom Driscoll, displays many characteristics in the novel. Tom shows how he is rude and a liar, but he also exhibits his ability to change his ways.   Ã‚  Ã‚  Ã‚  Ã‚  From his childhood to his later years, it was evident that Tom Driscoll was a rude character. For example, during his childhood, Tom and Chambers (the boy with whom Tom was switched with and who was also Tom’s slave) always went an â€Å"played† together. On such instance was when they went swimming with Tom’s friends and were diving off of canoes. Chambers was an excellent diver, however, Tom could not dive for it gave him splitting headaches. And for this reason (Chambers could do something that Tom could not do), Tom pushed the canoe under Chambers as he was in a mid-air dive. The result was that Chambers was unconscious and Tom’s spirit was gratified. Later on, when they were about fifteen, the boys were swimming in the river as usual, Tom fell ill to a cramp in the water and Chambers saved his life. Instead of being grateful to Chambers and thanking him, Tom said that â€Å"anybody but a blockheaded nigger would have known he was funning and left him [Tom] alone† (23). Furthermore, after Tom had gone to college (Yale) and returned back to Dawson’s Landing, he still carried this trait. This was evident when he was h...

College Sports :: essays research papers

Are things equal between the sexes in college sports? "Monday night football won't be shown this week, instead women's field hockey will be aired." Monday night football has been a long lasting American pastime and a change like this would tend to really shock and upset millions of dedicated football fans. This group, made up of mostly men gather round the tube each week for a chance to watch men running around a field carrying a ball and running into each other. The situation I stated earlier probably won't happen, at least not in the near future. Men's sports still seem to dominate, and in order to allow this to be changed, certain steps must be taken. First of all, the situation needs to be addressed as a serious problem, then those people affected need to be determined. Next, the cause of the problem needs to be addressed and finally, it is time to think of solutions. So, first of all, is there really a problem? Why does it matter that men get all the attention in sports? That's the way it has been for hundreds of years dating back to the first Olympics. But then again why should men get all the attention, women work just as hard as men at their sports, why not give them some credit? Men and women are treated differently in sports ranging from the size of budgets, the number of scholarships given, and in how many athletes are participating in sports. Men's athletic budgets are without a doubt a lot higher than women's athletic budgets. On average men's athletic budgets are nearly five times that of women's (Moline 18). An example of this is at schools that offer women's sports of field hockey and volleyball that have budgets less than 20% of that which is allocated for men's sports. Overall operating funds for women's sports are about three times that of men's. Funding for individual sports is different but when all added together men receive a lot more money for their sports than women. Another difference between men's and women's sports is the number of athletic scholarships given to athletes of differing sexes. Male athletes, as a whole, receive twice the number of scholarships that women athletes receive. In a survey conducted by the NCAA( national collegiate athletic association) of 253 division 1 schools, athletic scholarship funding was 69.5% for men and 30. College Sports :: essays research papers Are things equal between the sexes in college sports? "Monday night football won't be shown this week, instead women's field hockey will be aired." Monday night football has been a long lasting American pastime and a change like this would tend to really shock and upset millions of dedicated football fans. This group, made up of mostly men gather round the tube each week for a chance to watch men running around a field carrying a ball and running into each other. The situation I stated earlier probably won't happen, at least not in the near future. Men's sports still seem to dominate, and in order to allow this to be changed, certain steps must be taken. First of all, the situation needs to be addressed as a serious problem, then those people affected need to be determined. Next, the cause of the problem needs to be addressed and finally, it is time to think of solutions. So, first of all, is there really a problem? Why does it matter that men get all the attention in sports? That's the way it has been for hundreds of years dating back to the first Olympics. But then again why should men get all the attention, women work just as hard as men at their sports, why not give them some credit? Men and women are treated differently in sports ranging from the size of budgets, the number of scholarships given, and in how many athletes are participating in sports. Men's athletic budgets are without a doubt a lot higher than women's athletic budgets. On average men's athletic budgets are nearly five times that of women's (Moline 18). An example of this is at schools that offer women's sports of field hockey and volleyball that have budgets less than 20% of that which is allocated for men's sports. Overall operating funds for women's sports are about three times that of men's. Funding for individual sports is different but when all added together men receive a lot more money for their sports than women. Another difference between men's and women's sports is the number of athletic scholarships given to athletes of differing sexes. Male athletes, as a whole, receive twice the number of scholarships that women athletes receive. In a survey conducted by the NCAA( national collegiate athletic association) of 253 division 1 schools, athletic scholarship funding was 69.5% for men and 30.

Nestl”s Nespresso

INTRODUCTION During the 70s, Nestle anticipates the growth of the market of the up-market coffee and is inspired by the original concept of the inventor of the espresso Luiggi Bezzera. The principle is simple: offer directly at home or to the office the quality of espressos served in the best Italian cafes. Based in 1986, Nespresso looked like pioneer on the market of the portioned out coffee and introduced a new tendency which will be adopted all over the world.And since the subsidiary of the international group Nestle did not stop surprising: more than 3 million customers worldwide, a growth superior to 30 % during 6 consecutive years and crossed for the first time the billion Swiss franc cap of turnover in 2006. The concept Nespresso leans on a trilogy: the best big vineyards of cafes, machines in espresso ingenious in the elegant design and finally, a service outstanding personalized customer. Nestle Nespresso S.A, whose seat is to Paudex, in Switzerland, counts more than 2500 em ployees, markets directly its products with its consumers in more than 50 countries and manages more prestigious 160 shops situated in most big cities of the world Cafes contained in capsules Nespresso result from various regions of the world such as Brazil, Colombia, Costa Rica, Guatemala, Togo, Kenya and Ethiopia. Its range includes ‘espressos’, a range which samples in small cups (40 ml), and ‘lungos’, for the big cups (110 ml), without forgetting the editions limited by variety show of coffee produced in limited quantity and for a while given.Nestle Nespresso limited company maintained, from its debuts, the narrow business connections with manufacturers of famous household electrical devices and carefully selected. Every partner hatches is responsible for the distribution, for the marketing, for the referencing in boutiques and the after-sales service of the machines of its own brand. At the moment, Nespresso accounts 10 partners for domestic customâ₠¬â„¢s machines with, offering various models of machines Nespresso. Machines and capsule Nespresso Professional are also available on the Internet site, www. nespressopro. om, as well as through a network of importers and independent distributors, subsidiaries of Nestle Nespresso limited company and local structures of the Group Nestle. Today, the activities â€Å"except place of residence† of Nespresso represent 25 % of the turnover of the sales of portioned out coffee. And to seduce the consumers, Nespresso uses big means: place of boutiques, design of machines, glossy paper magazine, secondary purified†¦ Nothing is left at random, everything is thought to evoke the refinement of the brand. The success of this company represents an interesting book case; a case of rare innovation.That’s why we chose Nespresso. In the present work, we shall approach first of all the history of Nespresso since its launch until our days. In a second time we shall speak about the ma rketing analysis of the company as well as about main competitors. After the study of the strategy, we shall enclose this report by recommendations. 1. 0 BACKGROUND TO COMPANY: Strategy’s history In the 70s, the Research and development services of Nestle turn to an integrated system: a machine receiving doses ‘encapsulated ‘of coffee, every dose corresponding to a cup of coffee of 50 cc.They invent the capsule of coffee freshly ground and its concept of extraction of the coffee under pressure. Nestle, world leader of the coffee â€Å"mass market† gets ready to attack the segment of up-market † premium coffee † thanks to this technical innovation say. A first patent of the process is registered in 1976 by the centre of development of the Group Nestle. It is only in 1986 that the marketing begins. First of all, by the creation of the company Nespresso S. A, the wholly-owned subsidiary of the group Nestle to Vevey.Then Nespresso dashes by targetin g the Business to Business market, particularly that of offices and restaurants. The company opted for Switzerland, Italy and Japan as country of starting up of its activity of marketing. Turmix, a Swiss company, took charge of the production of machines. Nespresso bought the capsules of coffee from Nestle, the machines to Turmix and dedicated itself to its marketing in association with a Swiss distributor ‘ Sobal ‘. But the success is not there: sales do not exceed 875 machines first year and it will not be better next year.We are in 1988, Nespresso begins to wonder about the efficiency of its strategy and in order to boost the company, appoints a new general manager: Jean-Paul Gaillard who decides to change all the strategy. He asks on one year of respite and a marketing budget of 1. 6 millions. His purpose: make of the ‘capsules percolator’ a luxury. Nespresso thus decides to transfer to the private individuals, and chooses to replace the word â€Å"caps ule† to speak about â€Å"vineyards â€Å"like wine and about â€Å"limited series â€Å".As for the distribution, it will be exclusive and direct for the capsules of coffee by introducing the concept of â€Å"Club Nespresso† which will allow its members to buy that by mail, telephone and fax (internet recently). Year 1989, the new strategy is launched in Switzerland. JP. Gaillard made a test, in 1990, on the market of the United States by changing variety of coffee to adapt itself better to the customs of the American consumers. At the end of the year the club counted already 7700 members. In 1991, The Nespresso system is introduced in France, in Belgium in Germany and In the Netherlands.And in 1994, Nespresso penetrated into the market of airline companies (First and business class) with its new machine ‘Nespresso Aviation System’. Present in 15 countries in 1995, Nespresso granted licenses of production to the other manufacturers in a precise purpose : the improvement of the performances, the convenience of use as well as the design. Nespresso S. A blew its 10 candles of success, in 1996, with 3 500 selling points and 180 000 members. Targeted the sector of restaurants and hotels in Belgium and in France and went in Great Britain, in Malaysia, in Singapore and to Taiwan.In 1998, it expands its field of action thanks to a new Web site completely dedicated to the members of the club so offering the possibility of ordering on-line 24 hours a day, and 7 days a week. This distribution channel also provides a personalized service, advices on blends of coffee and the maintenance of machines. In 2002, the production capacity of capsules is multiplied by 4 to answer the future growth and the orders placed on Internet know an increase of 94 % during year. The deals on Internet represent then 30 % of the turnover of the company.After 5 years of research and development, Nespresso launches in 2003 the first machine Nespresso Concept Automat ique which allows the preparation of capuccino. Other important point: the company goes into the sustainable development by trying to combine quality of selected vineyards of coffee and condition of production according to the rules of the sustainable development with its program AAA Sustainable Quality. It was a good initiative, especially after the different criticisms that the company received.Notably as regards to the capsule Nespresso which is in aluminum, hence pollution and a spending of energy, not compatible with the brand image and the ‘Natural image’. Given that the success of Nespresso and the unitary daily consumption, this problem of the lack of recycling presents a big blackhead at the same moment on the ecological plan and of the image. In 2005, the sales of the coffee machine Nespresso Essenza contribute to make of Nespresso the European leader of machines in ‘espresso’.Then in 2006, Nespresso does not hesitate to engage the actor George Cl ooney further to the choice made by the members of the club among a list of celebrities which they had subjected them. The use of this actor as media vector aims above all at consolidating the positioning of Nespresso as a sophisticated brand and up-market. Nespresso’s figures: World Turnover 2007: 1  034  600  000 milliards Number of stores: 160 Number of clients: 3, 6 millions Number of machines sold in the world: 1, 4 millionsNumber of capsules sold in the world: 2, 3 billions Market share 2007 of the espresso market: 26, 7 % 2. 0 MARKETING ANALYSIS 2. 1 MARKET TRENDS Coffee’s consumption Source: National Coffee Drinking trends study Coffee is the most popular beverage worldwide. In 2008, 17% of the adult population consumed this gourmet drink everyday, compared with 14% in 2007. What is more, positive health messages drove the consumption Espresso’s market (2008) Type| Market shares| Individual coffee pods/portioned coffee| 57%|Traditional| 19%| Filter combined| 12%| Automatic| 10%| Espresso without pump| 2%| As we can see, this market is essentially characterised by individual coffee pods’ sales. Types of most popular home espresso machines Espresso pump machine (Nespresso’s): automatic pump to create the perfect amount of water pressure (usually the most expensive) Lever or piston machine: manual or human powered pump to create the pressure it needs to make espresso. The quality of the coffee can vary, as it depends on human power.Steam powered machine: works by heating water and using steam power to create the pressure needed (usually the cheapest and often the worst quality) Moka pot espresso machine: works by boiling water in the bottom of the pot, creating steam and then forcing that steam through the coffee and into the top portion of the pot. Overall, trends are favourable concerning the espresso’s consumption. Thanks to positive messages about coffee and health, people are slowly changing their mind. The sector is developing well, creating opportunities.More and more people buy home espresso machines and this trend will certainly follow its growth. 2. 2. TARGET AND POSITIONING The target | Types| Characteristics| B to C| * Members of Nespresso Club * Prospects| * From 35 to 60 * AB| B to B| * Hotels & restaurants * Luxury retailers * Companies * Airline companies| * Sponsors et partnership with events organizers * Conference rooms * Welcome rooms * Hotels, restaurants and cafes * Airlines * SME * Big companies| Needs in B to C| Needs in B to B| To consume differently but in a better way * Need to be pleased and to dream * To search for new sensations * Innovative products * High quality products * To believe in key values of the company * To create a ceremonial atmosphere around the coffee’s tasting as if it was a high quality win * Recognition through the Nespresso Club * To access the best coffee of the actual market| * Innovative and up-market products => brand image * High quality products to offer to customers or associates * Value of exception emitted by the Nespresso brand * To give to the company or to the event a modern, innovative and dynamic image through an up-market brand * To offer a delightful moment * Recognition trough the Business coffee solution| Actually, Nespresso’s typical customer is either a person linked to the statue conveyed by the brand and attached to the quality of the service, or a hedonist attached to the quality of the product. Positioning Nespresso’s positioning is up-market, in terms of quality and service. The brand is the worldwide leader of the up-market coffee. Nespresso aims at profitability per unit and their return on investment rather than volumes. This is the reason why the brand targets a niche with high prices. 2. 3. ENVIRONMENT 2. . 1 PEST Analysis Key points| P| * The smoking ban: impact on coffee machines’ sales| E| * A luxurious machine for a high purchasing power| S| * Coffee c an be considered as a social habit| T| * Implementation of the latest new technologies| Politic The only interesting political aspect in this case is the smoking ban. Indeed, this law has created a change of atmosphere in all public premises where people were used to have a coffee. Several pubs and cafes have been affected. Some smokers have preferred to have their coffee at home and to make it taste as good as cafes’ ones, they invested in high quality coffee machines. EconomyCoffee’s market is characterised by very strong prices’ fluctuations. Like in every market, coffee’s price is regulated by the ratio between the quantity of coffee available and the amount of people who want to consume some (in fact, this amount represents the quantity coffee merchants need to buy). If the quantity of available coffee exceeds needs of coffee merchants, coffee’s price decreases. Conversely, if there isn’t enough coffee to satisfy demand, the price incre ases. In this way, this international prices’ instability may, at any time, increase or decrease volumes of supply or demand. But the world’s actual economic situation influences those fluctuations.Indeed, recession affects everyone and it is leading to new behaviours and new consumption strategies. Nowadays, coffee’s supply overtakes demand. However, people targeted by companies like Nespresso are usually wealthy. This is the reason why sells of ‘luxurious’ coffee machines have increased for a couple of years. Social According to market trends, coffee is the most popular beverage worldwide with over 400 billion cups consumed each year. It usually refers to social and family gatherings. Coffee is also associated with ‘white collar’ jobs and office workers. Nowadays, coffee breaks at work are considered as social habits as they are pleasant ways to chat and relax.However, young people and elderly people restrict coffee’s consumpti on. Indeed, young people usually prefer soft drinks and seniors care about their health. Technology Coffee’s market is characterised by high technologies. Each coffee merchant is looking for the latest technology in terms of capsules and coffee machines; 19 Bar pressure pump, automatic and programmable coffee quantity, capsule container, cup-warming side plates, electronic control of the level in the water tank are examples of inevitable new technologies found in modern coffee machines. However, most of these new products don’t correspond to actual environmental criteria. 2. 3. 2 SWOT Analysis ————————————————-STRENGTHS * Diversification: in parallel with its activities in the ‘home’ sector, Nespresso extended to ‘out-of-home’ segment (hotels, restaurants, cafes, aviation, SME) * Up- market positioning * Fame and brand image: high qu ality coffee perceived by the customer as a luxury product * Personalized marketing: Nespresso Clubs (luxurious shops which represent Nespresso’s universe) and website * Own capsules: avoid competition and reduce distribution costs * Constant innovation: to maintain its brand image, Nespresso deals with sector’s leaders such as Krups, Miele or Siemens * Growth higher than 30% per year * Knowledge: an exclusive accessories range of high quality * Experimented sales force| ————————————————- WEAKNESSES * Limited target: from 35 years old with a high purchasing power * Mono-use of the coffee machine * Ethic and practical issues concerning capsules * High competition with lower prices and good quality equipment * Limited distribution: only through the Internet, by phone or in Nespresso shops| ————————— ———————- THREATS * Competitors: numerous and strong * Capsules’ patent comes to an end in 2012: if competitors reduce capsules’ price, huge margins realized at the moment won’t endure anymore * Multi-use coffee machines: people like to have many options (hot chocolate, tea†¦) * Negative environmental image| ————————————————- OPPORTUNITIES * Development on American and Chinese markets * Opening of new shops * B to B * The young’s market| Thanks to its positioning, Nespresso’s sales increase a lot every year since the company’s creation. Indeed, Nespresso wants its coffee and its coffee machines to be considered as luxurious products. However, even if they’re meant to target a niche, more and more people buy those products. For example, during offers periods customers can a fford the simplest coffee machine for only ? 50.In fact, the company’s turnover is not based on machines sales (only 4%), they are more considered as a strategy. When Nespresso first set up, it offered free machines to companies. Once the customer has the coffee machine, he can only buy Nespresso’s capsules. On the one hand, this system represents the main strength of the company but on the other hand, it can be perceived as a weakness. Indeed, many people are not used to buy through the Internet for several different reasons and there aren’t enough shops. Moreover, Nespresso’s coffee is often too expensive for potential customers. But Nespresso has planned to open new shops all around the world in order to become more accessible.The Nespresso Club is a good way to add a luxurious value to products. It creates a privileged relationship with customers. What is more, the experimented sales force of the company will be able to open up new products, new coffe e machines and different kinds of coffees. 2. 4. COMMUNICATION ANALYSIS Direct marketing Through its whole communication, pleasure and quality is always at the heart of Nespresso’s strategy. Having a coffee isn’t an everyday act anymore; it became a real sensorial experience. To understand this deep experience proposed by the company, it is necessary to get first into a Nespresso shop. Indeed, this is where Nespresso’s communication starts.In the shop, everything’s meant to create an unforgettable atmosphere characterized by luxury, peace and sensual pleasure. A very nice and smart employee welcomes potential customers. They directly feel comfortable and are happy to follow him/her to discover products. In this environment, each coffee machine looks like the perfect last element that will complete the decoration of the potential customer’s kitchen or living room. Moreover, a large range of tasting implements is nicely presented: cups, glasses, teas poons, shakers, chocolates, sugars†¦ and of course coffee. A vast number of coloured capsules are exposed, and obviously it is possible to taste them.Once the coffee machine and capsules bought, customers become members of the Nespresso Club in the same way as Georges Clooney! Hoarding campaign Nespresso chose the American actor Georges Clooney to represent the brand. Through this choice, the company expresses the following message: drinking a Nespresso is kind of being like Georges; it means integrate the elite, access a higher rank. Advertisers use here an identification process: they push consumers to adopt some behaviour and some feelings from the person they would like to be. The aim of this campaign’s strategy is to impose Nespresso as a worldwide brand and to reinforce its icon statue.Georges Clooney is The man who best represents Nespresso’s values, as he is sophisticated, chic and charming. Georges, as the brand’s ambassador, gives some legitimacy and some leadership to Nespresso. Actually, this campaign is based on two types of purchasing motivations. Coffee refers to a simple life’s pleasure but a Nespresso aims to be considered as a kind of ‘magic’ desire. This delightful idea of having a Nespresso at home is a hedonist motivation. On the other hand, advertisers use the fact that having a coffee has become a social habit so having a Nespresso machine is a good way to ‘show off’, as it can represent an extern sign of success. This is the auto-expression motivation. Visual analysis The logoThe N of Nespresso is made of curves, which brings dynamism to the word. This shape and warm colours refer to the idea of a nice coffee and to relaxation. We can also imagine an allusion to Italy. There is a direct relationship with yin and yang: that remembers equilibrium. Yin is associated with moon, which represents the feminine part of nature. Yang is associated with sun and represents the masculine par t. The visual way Nespresso’s advertising is adapted to the European market. Indeed, the picture is meant to be red from the left to the right and from the top to the bottom. The lighting, the look and the hands position guide the audience to the slogan, then to the machine and to finish to the brand.The main colour used is black; it remembers coffee. Georges Clooney is at the centre, he directly catches the attention. There is a hand-play and a look-play. His eyes are creating a delicious moment of impatience. The composition is simple, there are few movements; Georges is acting as a figure of authority. Concerning the slogan ‘Nespresso: What else? ’, the italic typeface remembers the idea of quickness when making a Nespresso. What is more, this short question refers to seduction, still according to the brand’s up-market position. Press relations * Communication relating to events Nespresso always organises an event when a new product is launched.For exam ple, the brand organised a big show in December 2007 at ‘Bon Marche’, Paris, to promote 2 new coffees. Nespresso is also an active partner in gastronomic events, such as the Bacuse d’Or competition and the selection of the World’s 50 best restaurants. * Press reviews The press reviews’ selection is strategic. Nespresso is present in some magazines, some newspapers, and in specialised reviews of information, strategy and opinion leader. * Press Once again, the choice of magazines is strategic. Nespresso’s ads are published in some magazines like feminine up-market, travels, sciences, decoration, news and economy. Most of Nespresso’s ads are double-page. Nespresso Magazine The brand has its own magazine. It targets all the members of the Nespresso Club. The magazine is published three times a year and distributed in about ten European countries. The magazine’s main topics are coffee and lifestyles. It is a 64 pages magazine with n o more than 10 pages of ads for luxurious brands. * TV and Cinema In 2006, Nespresso started to broadcast TV spots of 10, 30 and 50 seconds. Thanks to Georges Clooney, this operation has been very successful. However, it is through its campaign destined to cinema that the brand caught all the attention (75% of memorisation against 15% for TV). 3. 0 COMPETITORS ANALYSISOn the market of percolators we attend an increase in the number of partnerships between household appliances manufacturers and big food groups: * Kraft foods et Braun  : TASSIMO * Nestle and leaders in the sector of espresso machines such as Krups: NESPRESSO * Philips and Sara Lee: SENSEO * Procter and Gamble, Black and Decker and Krups: HOME coffee * Kraft foods and Braun: TASSIMO 3. 1 TWO LEVELS OF COMPETITION Coffee market  offers a lot of segments: powdered coffee, instant coffee, coffee beans, capsules†¦Each kind of products offer variants: Classical coffee, decaffeinated coffee, Arabica coffee†¦ Do mestic electrical appliances market offers various products: coffee pots, espressos, percolators†¦ Concerting to capsules’ market, two kind of systems exist: * Closed proprietary systems: Nespresso, Tassimo, that is to say machines which only work with the brand’s capsules * Open Systems (easy serving espresso): De Longhi, all compatible brands. Coffee market:Monodor, Swiss also, which sold 500 millions of capsules in 2006 in the world (against 2, 3 billions for Nespresso). The same design, the same complexions, the same naming with Italian consonance and the same rates as those of Nespresso. The leader of Monodor, Eric Favre, is the inventor of the concept of capsule used by Nespresso. According to the last rumours, he would recently have signed a discreet agreement with Lavazza. Three times smaller with 227 million euros turnover and an annual growth of 10 %, Illy and its cafes-shops (since 2001) aim at the same clientele as at the Swiss roaster. We can sample t he coffee in cups there drawn by the biggest designers or make it some purchases of capsules.Hyper Espresso, the new Illy‘s machine already distributed in certain restaurants will be available for the general public via two new machines launched at the end of the year (approximately 250 and 390 euros). It will require only Illy plastic capsules. Selling price: 0, 39 euros each. Starbucks, leader of the retailing and the roasting of coffee with more than 10 000 stores distributed between North America, Latin America, Europe, the Middle East and peaceful region. Starbucks made 7, 8 billion dollars of turnover in 2006 and realized an annual growth of the sales of 20 %. The company launched in the United States compatible capsules with the system Tassimo (Kraft Foods), it also collaborates with the car manufacturer BMW and the manufacturer of coffee machines Saeco for the launch of a new machine in espresso, Sirena.Luigi Lavazza is an Italian active company in the coffee market. A t the world level, Lavazza distributes approximately 1, 8 billion drinks a year. This company operates in the sector of the espresso in capsule for more than 15 years with the systems ESE, Espresso Point and, since 2004, Lavazza BLUE (Best Lavazza Ultimate Espresso). Lavazza is present in 80 countries and acquired an international fame. Today the sector â€Å"Professionals† of Lavazza represents 50 million euros. Domestic electrical appliances market Philips Senseo  : Senseo is a coffee machine spring from an association between Philips and ‘Maison du Cafe’. The main asset of this coffee pot is its speed and simplicity of use.We do not use any ground coffee in bag, but capsules, don’t need to measure anymore, similar for the water, it is measured meadow following the number of cups which we wish. Furthermore, the taste remains considerable and the froth gives one plus to the coffee natural. Key Factors of Success: Speed of use, simplicity of use, design, taste. Philips cucina  : This second coffee-pot of Philips, is less popular than the Senseo. This is principally had to the fact that its use is totally different. No capsules, but ground coffee and filters. Less rapidity of use, but simplicity is always present. The principal asset of this machine is its design and its simplicity. Key Factors of Success: simplicity of use, design. De’longhi espresso  : Another different coffee pot.Here it is the same system of use that the previous one, but this coffeepot is more worn towards the quality and taste. Indeed, its main asset is the taste which it produces and its froth as well. Key Factors of Success: taste. Moulinex crystal, Moulinex cocoon  : These two machines are similar; this is the reason why they are examined together. Work as the philips cucina, with ground coffee and filters as well. Their major assets are design and simplicity. However, they are common to many coffee pots. Key Factors of Success: simplicity of u se, design. Tassimo: This is a machine which does at the same time filter coffee, espresso, cappuccino, chocolate and tea.Its capsule, called ‘T-disc’ and patented, is endowed with a bar code which allows to recognize the drink and to adapt the preparation. A single button orders the use of the machine. Key Factors of Success: Speed and simplicity of use, design, taste, quality and practicality. 3. 2 FIVE PORTER’S FORCES Competitors The main Nespresso’s competitors are: Compagnies  : Philips et Sara Lee  in 2002 Target  : general public Price  : 69â‚ ¬ Capsules: 0,13-0,19â‚ ¬ and compatible with the others percolators Main competitor, Senseo established itself as the leader of capsules. The technology is simple and cheap, so easy to access, confirmed by the sale volume. We notice a big increase in + 37. 5% for Nespresso, and + 30% for Philips Senseo.Senseo which is often directly criticised concerning the fact its offer is not a true coffee e spresso, for lack of sufficient pressure, has just reacted with a kit espresso (carries filters & capsules) being able to adapt it on the machines which already exist. Its positioning is very generalist in comparison with Nespresso which promotes a up market brand image and which aims a certain clientele. Nespresso insists also on the quality of its coffee as being an exception coffee, and does not skimp on the means to assure to its clientele the better services and advices. Kraft foods and Braun  : TASSIMO Target: all drinkers of hot drinks Price: 129,99â‚ ¬Capsules  : 0,22-0,28â‚ ¬ This is a machine which does at the same time filter coffee, espresso, cappuccino, chocolate and tea. Its capsule, called ‘T-disc’ and patented, is endowed with a bar code which allows to recognize the drink and to adapt the preparation. A single button orders the use of the machine. Since its launch in France in 2004 until at the end of 2006, more than two million systems of dri nks Tassimo were sold in seven countries. Kraft Foods awaits of its brand Tassimo, a turnover of 200 millions of dollars this year. The threat of substitutes: Tea and infusion are markets with ‘well being references’ contrary to the coffee. Each year, 2. millions of metric tons of tea are produced in the world and about 1,200 billion cup of tea are drunk per year, hence 36,000 per second, which corresponds to an average annual consumption of 600 grams per year and per person. Soluble and other coffee varieties: the coffee market in capsules would not represent in 2006 that 3% in volume and 7% in value of the total quantity of consummate coffee in the world. But, nowadays the coffee market increase where sales stagnate. The power of suppliers: About coffee: the coffee market is characterized by fluctuations rather frequent because of the fact that it is governed by the offer and the request, which influences the coffee prices.Example: In 2006, Starbucks had bought its gr ains about 36% above the course of the stock Market of New York. This American offensive constrained Nespresso to align itself. The Swiss business thus paid a premium of 33% in comparison with the average course of the stock Market. However, Nespresso has a partnership with a NGO working for durable farming. For the machines: Nespresso has partnerships with the machine builders. There are many brands in competition each other: Krups, Magimix, Siemens, Miele †¦That allows Nespresso to check easily the pressure of the suppliers. The power of customers: The customers have a strong pressure on the market because they have access to a diversified choice.However, for the systems owners, the pressure is inverted, indeed, once the machine bought, the customer can only to use the corresponding capsules. In addition, the stagnation of the consumption of coffee gives to the customer a certain influence on the sector. Potential entrants : * Procter & Gamble * Kraft foods et Braun * Philips et Sara Lee * Salton * Monodor * Illy * Starbucks * Lavazaa The threat of the potential entrants is quite strong all the more so it is the matter of big groups such as Procter & Gamble or Salton. Concerning to competitive force, the pressure is even more important as a consequence of the presence of many competitors on this sector. Competitive Rivarly:In this sector it is very pronounced as a consequence of the fact that there are several competitors which take strategies of growth and base themselves on the innovation technological of the products. The competitive pressure is strong considering to the variety of the products and the power of competitors. Some of them do not hesitate to produce open systems, that is to say, usable capsules with others machines. The market is attractive and does not really represent barriers to the entry, that’s a real potential. 3. 3 NESPRESSO COMPARED TO COMPETITORS MULTI-DRINKS CAPSULE VARIETY (COFFEE) MACHINES QUALITY (Power) ACCESSIBILIT Y CAPSULES PURCHASE POSITIONING (upmarket) COMPETITIVENESS MACHINES & CAPSULES PRICES BRANDS MATCHINGPRESENCE IN THE MARKET (Time) Nespresso Tassimo Senseo 4. 0 NESPRESSO’S STRATEGY Since its creation, Nespresso has experienced several policies and several strategies which were not always successful, until now. Indeed the current strategy of the company is a clever association of knowledge, creativity and innovation which transformed the firm in a real and particular concept. Nespresso is now one of the most known brands on the coffee market. 4. 1 CORPORATE STRATEGY 4. 1. 1 Differentiation Strategy To deeply understand the Nespresso’s corporate strategy, we based our reflection on the Generic Strategies analysis by M. Porter. | COMPETITIVE ADVANTAGE| Specific feature seen by the costumer| Low cost policy of the company| COMPETITVE SCOPE| Broad| DIFFERENTIATION| OVERALL COST LEADERSHIP| | Narrow| FOCUS/ NICHE STRATEGY| Analyzing the principal characteristics of Nespress o we can think that they use the Differentiation strategy. Indeed, the differentiation strategy implements other factors than the price in order to differentiate the product or service from the competitors. The Nespresso’s strategy is based on a high quality product and on a luxurious brand image. If you buy a Nespresso product you belong to the selective â€Å"Nespresso Club† which provides lots of personal advantages and personal status to the consumers who are ready to pay a high price.The company offers a perfect espresso for hedonist and elitist people who reflect a special way of life: the more than 30 year old urban people with a high purchase power. Nespresso use the differentiation through the top with a high price and value: The â€Å"Virtuous Circle† of the differentiation through the top: Characteristics| Risks| * Intuition and Creativity * Innovation * Business * Partner and cooperative distribution network * Good brand image| * Difficulties to mana ge the additional cost due to the differentiation * Wrong perception from the costumer * Imitation of the differentiation factor * Lose the interest of the differentiation factor from the costumer|We can easily link this model to the Nespresso concept: their creativity innovation and intuition are perceived by the rarity, the quality and the image of the range of capsules or machines they sell. It is perceived as well by the concept of â€Å"Club† and of belonging to a high community just drinking a delicious coffee which answers to their target using the esteem need of the Maslow’s hierarchy. Its distribution network is an entire part of its concept: luxurious places where consumers can join people sharing the same taste and feel the personal status Nespresso gives them. Concerning the brand image, Nespresso is now one of the most famous brands thanks to its clever communication and to the face of the company: George Clooney.At the moment Nespresso keeps its competiti ve advantage and is still a reference in the high quality market. Consequently the firm is still avoiding the risks linked to this strategy which is the main reason of its incredible success. If we follow the Strategy Clock of Bowman, we can explain why the differentiation strategy succeeds so much. Indeed, the perceived added value sufficient to bear a premium price. The target buys not only an espresso machine but the whole culture of Nespresso which give them the possibility to join an elitist community and reach particular privileges. 4. 1. 2 Internal Growth Strategy The internal growth strategy of Nespresso is clear: Penetrate and spread.The company currently wants to conquer new markets shares thanks to a strong marketing campaign at once â€Å"push†: cinema, television, billboards and â€Å"pull†: direct marketing, website, sponsoring, in order to become and stay the leader on the capsules coffee market. The firm established an internalization strategy. It has r ecently implemented some stores in the United States and in China. Nowadays, Nespresso is represented in more than 50 countries by 160 Nespresso boutiques in 2008. Two different kinds of internalization strategies are possible. The first one is the Multinational strategy: the organization’s activity is implemented in a new area and then modified according to the country’s specificities.Nespresso is developing the Global strategy: it proposes on the whole area it covers a standard offer. Nevertheless, the international development of the brand succeeds thanks to a good knowledge of the coffee consumption habits which is very different in each country. According to that, it adapts its strategy to each new market, privileging sometimes the loyalty aspect of the concept and sometimes to conquer new costumers. 4. 1. 3 External Growth Strategy An external growth strategy could be defined by a merger and acquisition process, by an assortment of companies or by a partnership o f different firms. Nespresso’s strategy is defined by the last one.Indeed, the firm established strategic alliances with some famous companies as SIEMENS or TURMIX (KRUPS) to develop some of their activities like coffee machines. According to the contracts those companies have to respect the Nespresso’s criteria manufacturing design, refined and luxurious items. Nespresso cooperates as well with the RAINFOREST ALLIANCE, one of the most important ONG supporting agriculture in order to create the NESPRESSO AAA program which certifies the quality of their product. The objective of this program is to produce a high quality Green coffee according to the economics and social consequences for the local producer and to the environment’s respect. 4. 2 ACTIVITIES’ STRATEGIES Nespresso SA is one of the most efficient strategic business units of the Nestle group.Therefore, despite the fact that the company owns several activities none is corresponding to a strategic business unit. Nevertheless, as we said the firm operates on different market segments thanks to 4 developed businesses: the sale of espresso machines, of coffee capsules, of accessories and the managing of many luxurious places around the world. In order to deeply understand the company strategy and to produce a complete study, we will present the different businesses Nespresso proposes and then its strategy applied for each of its market segment using those businesses. 4. 2. 1 Nespresso’s Businesses Presentation Espresso machines The espresso machines represent the main activity of the brand and generate the most important profit.The company has created 40 models according to the different needs of the target. The machines are manufactured by partner companies as Siemens, Miele, Alessi, Koenig, Turmix, De’ Longhi, Magimix and Krups. They differentiate themselves by a unique design and a luxurious aspect which perfectly reflect the Nespresso’s image. As an exam ple, the most famous machine is the MAGIMIX M110 sold for ? 116: New compact brewing unit technology, 19 bar pressure pump, thermoblock heating element, automatic and programmable coffee quantity and available in different colors: â€Å"What else†? Those machines represent a high technology inside a refined aesthetic.Concerning the distribution network, it is a traditional one: we can find some machines in hypermarkets, mail order or in specialized shops. More than 18  000 points of sale have been counted. Coffee capsules The Nespresso’s range of coffee capsules is composed of 9 different blends from the decaffeinated to the strongest one. The espresso blends come from the finest coffee-producing countries: Brazil, Columbia, Costa Rica, Togo, Guatemala, Kenya and Ethiopia. Capsules cost ? 0. 25 each and customers can only find it on the Nespresso official website or in Nespresso boutiques. According to Daniel Lalonde, International Commercial Director, 24 capsules ar e sold each second somewhere in the world. AccessoriesIn order to perfectly complete their offer, Nespresso sells to its consumers all the accessories which are necessary to make their coffee break a design and elegant moment. A wide range of coffee cups from ? 8. 81 to ? 44. 04 each, sugar bowls, chocolate, items to heat the milk, recipe glasses, candles, Shaker, cappuccino kit, spoons, trays and more. Under the words â€Å"Presentation is everything† Nespresso makes its consumers understand that they cannot drink such a delicious coffee without sophistication. The Nespresso Boutiques The Nespresso boutiques and bars boutiques are the heart of the Nespresso communication strategy. They are allowed only to â€Å"Club members† and are the showcase of the brand. Consumers belong to the club as soon as they buy their first machine.From this moment they are able to buy the capsules and the accessories and they benefit from a personal service for information or reclamations . Moreover they are able to enter the luxurious boutiques in order to taste new blends, buy some products or just enjoy their time in beautiful and refined spaces. Those boutiques generate about 25% of the company’s annual turnover in B to C. In order to create those elegant and design spaces the brand worked with the famous French architect Francis Krempp who realized the plan of the biggest boutiques. Each new boutique is strategically located in the most elegant and famous street of the biggest urban centers. We currently count about 160 boutiques and bars boutiques around the world. 4. 2. 2 Nespresso Markets SegmentThe company operates on two different markets segment, the Nespresso Business to Consumers division for customers or Club members and the Nespresso Business to Business division for the out-of-home sector. In a very competitive environment, the brand is positioned as leadership and as the only distributor and owner of aluminum capsules and particular machinesâ €™ patents. The Nespresso’s challenge is that in 2012 the capsules and machines’ patents will become public giving to the competitors the possibility to create machines with the same technology and the corresponding capsules. Therefore, in the following part we will analyze the strategies that the company is currently using in order to keep its position on the market. Nespresso applies different strategies for each market segment. 4. 2. 2. 1 Nespresso Business to ConsumerIn this section the target are the members of the Nespresso Club, the new costumers and the potential customers. Machines promotions and new customer strategy Nespresso aims to conquer new customers until 2012 proposing some promotions on machines at special occasions of the year. The brand wants to develop its consumer panel thanks to reductions for the new buyers, for the club members and for partnerships. The Partnership is the fact that a consumer â€Å"pushes† another person to buy a ma chine, and then the consumer gets a reduction. The club members are the best promotion support for Nespresso, indeed a consumer who talks about the brand to 10 people for example, gives it between 3 and 5 new potential customers.Moreover, once the customer buys his first machine, he becomes a member and therefore he has to buy the capsules and enter in the Nespresso’s database. Differentiation strategy The Coffee: In order to keep its dynamic image, Nespresso markets, once a year and in a period of two months, two new coffees from a small production: Spring limited edition, autumn club edition and variations. Those very high quality coffees are punctual and limited offers which goal is to make the customers come into the Nespresso boutiques. Those products are very rare and consequently, it does represent a differentiation because Nespresso is the only brand which proposes a different offer from the classic range. Finally the variations are another kind of limited editions: i t is a range of flavoured coffee.Machines: In order to differentiate itself from the competitors, the company created a â€Å"pack machine† which contains an instructions file, 12 capsules and some promotional leaflets on accessories. Accessories: As a luxury brand Nespresso has different season’s collections of accessories: The Autumn/Winter collection and a Spring/Summer collection. The firm is the only one which creates its own accessories on the coffee market. Loyalty strategy The main strategy of the company in B to C is the loyalty strategy based on an important loyalty program: * The â€Å"Welcome in Nespresso† concept * The website * The â€Å"Nespresso Club† * The mailing and emailing campaigns * The phoning campaign called â€Å"Nursing† Newsletter in the monthly Nespresso magazine The â€Å"Welcome in Nespresso† concept: This loyalty program integrates on one year long the new customers thanks to discovery boxes or promotions. Thi s strategy not only strengthens the Nespresso perception and its brand image it also allows it learning more about their consumers from the beginning, encourages members tasting different blends and buy accessories and generates important orders. The website www. nespresso. com: Useful loyalty tool, it generates about 37% of new members. Indeed the consumers can buy some items online and regularly check the new offers and promotions. The â€Å"Nespresso Club†: The main dvantage of this concept is to create a long term relationship with the consumer because he belongs to the brand club since his first purchase. He will regularly receive some mailings and emailing and therefore he will be in regular contact with Nespresso. Mailing and emailing When a new customer enters in the Nespresso’s database he often receives personalized mails about the club services, the accessories, machines and some satisfaction surveys. Nursing: Nespresso phones all new customers one month aft er their first order asking them about their opinion about the Grand Crus and the practicality of the machines. They also remind him the club services.Public relations: As we said previously, the Nespresso magazine is delivered only to the best consumers of the brand. It is mainly about coffee but also about different subjects about the luxury sector. It is considered like a privilege for those who receive it. 4. 2. 2. 2 Nespresso Business Coffee Solutions This division of the firm targets companies from different sector: Offices, hotels and restaurants, luxury retails (luxury shops, spas†¦) and airlines companies. The B to B prospecting strategy Prospecting: Nespreso is currently prospecting new business customers using tools as a trying brochure or telephone number in order to fix an appointment to try a machine.The objective of this strategy is in a first step to establish a contact with the potential business customer for a free try and in a second step to measure his poten tial and his needs. Try and contract: During the try session the aim is to introduce â€Å"Nespresso Professional†, inform the potential customer about the different products and services, create a first impression and engender the signature of the contract. Loyalty strategy: As the B to C loyalty strategy, the company that Nespresso is targeting will receive a welcoming pack, some phone calls (nursing) and a satisfaction survey. 4. 2. 2. 3 Market segments’ strategy conclusions On the whole we can say that the B to B division is now a mature segment where Nespresso mainly has to develop its relationships with its customers.Nevertheless, despite the fact that the B to C division is well developed and well positioned on the market, the company still has to conquer market shares and customers around the world. Indeed the machine selling is a very important part of the Nespresso’s profit and needs to be increased. CONCLUSIONS AND RECOMMENDATIONS Unique Personalized Service High Design Machines High Quality Coffee In conclusion, according to the market trends and the Nespresso’s sales, the company is on a successful way. Success which began with its resources, indeed Nespresso owns decisive intangible resources which are its several patents, its relationships with high technology industries and quality coffee producers around the world and finally, its brand image.They are completed by an inventive strategy management team: the firm’s main tangible resource. Those resources engender the Nespresso’s distinctive competencies: Ownership of high technology and design process, worldwide coffee supplying and an efficient differentiation strategy. The final result of the Nespresso’s competencies is the now famous trilogy of competitive advantages: That is how Nespresso became one of the most famous coffee brand and that despite high price products, sales exploded. The competition could be severe however each competitor has a different positioning which protects the company from directs competitors. All future consumers are conquered by the system and rapidly become a Nespresso Club member.About the future of the company, it recently conducted a democratization strategy targeting younger customers creating the Essenza and Compact ranges. The reason is probably because their target is getting older which could become risky in long term speaking. The expansion of Nespresso Boutiques confirms that theory, the company is trying to catch the attention of a larger population. As we said the firm has to develop its machines sales as much as possible and young people seems to be a perfect potential target. In order to reach this aim Nespresso should develop its range of affordable machines keeping a dynamic and innovative feature but giving to younger people the access to the brand. Nevertheless, they should not target people under 25 in order to keep their high quality brand image.Recently some competitors la unched new technologies able to produce not only coffee but hot chocolate and tea as well. It could be an interesting evolution for the company, still in a view of getting the target larger. Indeed the tea market is full of potential with an increasing demand. Moreover, to attract young people Nespresso could create a special range of machines with a trendier aesthetic, keeping its refined design with a touch of dynamism. As final recommendation, Nespresso should find an alternative to the aluminum capsules which are in contradiction with the environmentally friendly and natural image that Nespresso desires to have. Indeed aluminum is known as a very polluting material.